1. Breakfast could be the most important meal of the day. One of
the men has taken to getting up earlier and is in his local coffee shop by 5
a.m. He says he always buys a newspaper, “so I won’t look even more weird
than I am,” but he spends virtually all of his time just staring into space. “The
key, I find, is not to distract myself with things like checking email or voice
mail, or making to do lists. I just sit and think.”
3.
Simplifying.
Stress and needless distractions (“where the heck did I put that file”)
detract from your ability to think. Each
of the people I talked to said they were taking steps to become even more
organized. One of the ideas I particularly liked: Creating an agenda for the
following day–with all the necessary supporting materials at hand–before they
turned off their computer at night.
4.
Reinstating the lunch break. Unless you are meeting with a
client, there is a natural tendency to work through lunch; you have a quick
sandwich or salad at your desk while tackling yet another thing you have to do.
One of the ideas that surfaced was walking away from your desk and finding some
place where you could find 30 minutes to get away from everything.
5.
Relaxing before taking a break. “I really am one of
those guys who gets his best ideas in the shower,” one of the men told me. “But
I noticed that the ideas only occur if I am not stressed. If I am worried about something, that’s all I
concentrate on in the shower. Now, I try
to be stress-free before I step into the tub. It doesn’t guarantee I will get a
new idea, but it seems to increase my chances.”
6.
Building in a break. Within a five minute drive of her
house, one of the entrepreneurs told me, is a upscale gym and a place where “I
can grab something healthy to eat. I have made it a point to budget an
hour a day to take advantage of both
places and I refuse to check email or voice mail during that time.”
7.
Fly first class.
It used to be people said they used their travel time up in the air to
think. But with packed planes and smaller seats that option has become more
difficult. One option: Fly first class
whenever you can, said one of the men I talked to. “It’s about equivalent to what coach used to
be about 30 years ago. I find it helps.”
8.
Schedule it. I have my doubts, but one of the people
swears by it. He blocks off 15 minutes
every day–in the middle of the day–which is labeled “thinking” on his calendar.
9.
Shake up your routine.
I found this one interesting. One of the reasons people say you are able
to generate more ideas in the shower is because the task of showering is so
routine. Since you do it by rote, your mind is free to wander. No one I talked to disagreed with that
theory, but they said they noticed that that they got more and different ideas
when they were doing something out of the ordinary like seeing a movie in the
middle of day or taking a break at an unexpected time.
10.
In praise of dead cell phones. “I would have never
believed this one, if it hadn’t happened to me,” one of the people told me. “I
was driving to a client meeting four hours away and my cell phone battery died
and I didn’t have a car charger. After
about 20 minutes–20 long minutes of panic and withdrawal pain–I came to
appreciate the fact that I was not about to be interruptted. I am still not great about turning off my
phone for long stretches, but I try.”
11. The old ways still work.
I was curious, so I asked about the idea of taking some time off–a long weekend
perhaps–where you tried to do nothing but contemplate what’s important. All three endorsed the idea and then promptly
said they can’t remember the last time they did no work over three consecutive
days.
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